Integrated Marketing Communications of Transcom Beverage Bangladesh Essays

Integrated Marketing Communications of Transcom Beverage Bangladesh Essays Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of   the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organization’s communication objectives are often referred to as the promotional mix. These tools include: * Advertising – any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing – communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing – communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion – marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations – Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling – person-to-person communication between a seller and buyer. Transcom Beverage’s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh – Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline †Give freshness of life to your mood†: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline â€Å"If there is thrist everything is available† and the other one focus on Sakib’s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcom’s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr

Creating Good Emergency Lesson Plans

Creating Good Emergency Lesson Plans Teachers are required to have a set of emergency lesson plans so that in the event of an emergency there is no interruption in the delivery of instruction. There can be any number of reasons to need emergency plans: a death in the family, an accident, or a sudden illness. Since these types of emergencies can arise at any time, emergency lesson plans should be not be associated with lessons that are part of a sequence. Instead, emergency lesson plans should be related to topics covered in your classroom, but not part of core instruction.    Regardless of the  reason for your absence, your substitute plans should always include information critical to the operation of the classroom. This information should be duplicated in the emergency lesson folder. For each class period, there should be class lists (with parent phone numbers/e-mail), seating charts, times for a variety of schedules (full day, half-day, specials, etc) and a general comment on your procedures. The fire drill procedure and a copy of the student handbook should be included in the folder as well as any special school procedures. While still keeping a students right to privacy in mind, you may also leave general notes to prepare the substitute for any special needs students. You may also provide the names and teaching assignments of those educators near the classroom in the event your substitute might need immediate assistance. Finally, if your school has a substitute log-in for computer use, you may leave that information or a contact for the substitute to request a log-in. Criteria for Emergency Lesson Plans The criteria that should be used in developing a good emergency lesson is similar to what you might leave for a scheduled absence. The plans include: Type of learning: emergency lesson plans should not include new learning, but rather work with concepts or principles that students already understand in your  subject area.  Timelessness: Because emergencies  can occur anytime  during the school year, these plans should address concepts important to the discipline, but not tied to a specific  unit. These plans should also be revisited during the school year and adjusted based on what topics students have covered.Length: In many school  districts, the recommendation is that emergency lesson plans should support a substitute for a minimum of three days.  Accessibility: The materials in emergency lesson plans should be prepared so that students of all levels of ability will be able to complete the work. If the plans call for group work, you  should leave recommendations on how to organize students. Substitute plans should be contain translated materials for English Language Learners if there is a need.  Resources: All materials for the  emergency lesson plans should be prepared and, if possible,   left in the folder. All papers should be copied in advance, and a few extra copies added in the event the classroom numbers have changed. There should be directions as to where other materials (books, media, supplies, etc) can be located.   While you want to make sure that your students are engaged in meaningful activities, you also should anticipate the amount of work you will receive when you return. Your first reaction may be to stuff the folder with many different worksheets to keep students occupied. Returning to school to face a folder filled with busy work does not benefit you or your students.   A better way to help the substitute is to provide materials and activities that engage students and can extend over a period of time.    Suggested Emergency Lesson Plans Ideas Here are some ideas that you can use as you create your own emergency lesson plans: There are always extended questions from chapters in your textbook that you may never get to during the school year.   The extended response  questions (sometimes titled further study...) sometimes take more time than a class period or they may be more challenging and involve  applying skills students already have  in solving authentic or real-world problems. There may be scenarios for students to try. A model of what is expected should be provided to the substitute.There may be articles that are related to your discipline with questions that students can answer. If there are no questions with the reading, you can use these four close reading questions that meet the Common Core Literacy Standards. You should leave an example to model for students so that they should know to provide evidence from the text for each question.What is the author telling me?  Any hard or important words? What do they mean?  What does the author want me to understand?How does the author play wit h language to add to meaning? Depending on the media available in your school, you may want to use short videos (TED-ED Talks, Discovery Ed, etc. ) that are often followed by questions. If questions are not available, the same questions used for an article (see above) can be used in responding to media. Again, you may want to leave a model response for students to see.If your students are capable to do writing enrichment activities independently, and depending on the student access to research tools, you could leave a visual (painting, photo, or graphic) that is related to your discipline and have the substitute use the Question Formulation Technique. The visual can be a current event photo, an infographic for math, or a painting of a landscape for a storys setting.This technique allows students to ask their own questions and build off their peers’ questions. In this activity, the substitute would ask students to formulate as many questions as they can about the visual. Have the students  write down ever y question exactly as it is stated; then have the students  determine which questions can be answered and which need more research. The substitute can lead the class in  prioritizing the questions. Then, the students can choose one (or more), and do the research in order to respond. Leaving the Plans While emergency lesson plans will not cover material you are currently working on in your class, you should use this opportunity to extend their knowledge about your discipline.   It is always a good idea to mark the location of your emergency lesson plans in a place different than your regular  substitute folder.   Many schools ask for the emergency lesson plans be left in the main office. Regardless, you might not want to include them in the folder so as to avoid confusion.   When emergencies come up and remove you from the classroom unexpectedly, it is good to be prepared. Knowing that you have left plans that will engage your students will also minimize inappropriate student behavior, and returning to deal with discipline problems will make your return to the classroom more difficult. These emergency lesson plans may take time to prepare, but knowing that your students have meaningful lessons while you are not available can take the stress out of the emergency and make your return to school more smooth.

Describe three important reforms that occurred during the Progressive Essay - 2

Describe three important reforms that occurred during the Progressive Era in American history. Describe what each one of them was, and why each one was an important reform - Essay Example Government reform encompasses one of the major changes that occurred in the reform era. Robert LaFollette who was a republican governor in Wisconsin (Mintz 2014) championed reforms in this sector. It was termed as the â€Å"Wisconsin idea† and it included changes such as a development of a railroad commission to control taxes, direct primaries to choose party nominees for public offices, as well as initiative and recall opportunities for the public (Fishback 289). These reforms were important since they increased the efficiency of the government (Fishback 289). The direct primaries gave the public an opportunity to participate in the political process and also limited the influence of city bosses in selecting there favourable personnel. The initiative device enabled the public participate in passing proposed laws through voting and recall device gave the public the power to remove elected officials from their position. These reforms put government officials on their toes and e nsured they did their work with efficiency and transparency. Civil rights reforms in the progressive era are very critical and their benefits curently felt. These reforms occurred following the publication of W.E.B. Du Bois. His publication highlighted the plight of African Americans and the disparaging racism effects. Du Bois condemned the belief that African Americans could not work as manual laborers and nothing more. This publication led to the establishment of the first national civil rights movement known as the National Association for the Advancement of Colored People (NAACP) (Mintz, 2014). This organization boasted of 6,000 members by 1914 whereby it extended to establishing offices in fifty cities. These reforms in civil rights were very important since they ensured that the rights of the colored minority were protected. Initially, the minority endured hard and forced labor, coupled with low wages as well as denial of certain necessities.

Reading summaries Assignment Example | Topics and Well Written Essays - 500 words - 1

Reading summaries - Assignment Example 3. What Is The Difference Between The Udhr And The ICESCR? UDHR is popularly known as Universal Declaration of Human Rights. After World War II in 1948 the UDHR came into force. The purpose of developing such universal organization was to bring back peace to every countries of world. The main aim of establishing the UDHR is to remove the slave system, creating equality among the people and providing birth right to the people (United Nations, â€Å"Universal Declaration of Human Rights†). Conversely, ICESCR is generally popular as International Covenant on Economic, Social and Cultural Rights to the world. ICESCR is the part of UDHR. As the name suggests it describes the key responsibilities of work. ICESCR’s main commitment is to work for socioeconomic and traditional rights, health and educational rights and the labor rights. The work of ICESCR is similar to UDHR. The Economic and the Social is leading the ICESCR for developing the society (United Nations Human Rights, â€Å"Optional Protocol to the International Covenant on Economic, Social and Cultural Rights†). 4. What Are Some Of The Ways In Which Human Rights Doctrine Differs From Mainstream Economic Approaches In Both Goals And Methodology? Human Rights mainly contain two aspects, one is legal and another is ethical. The legal aspects shows the human rights with a justified attributes and the ethical aspects maintain the obligations or duties and humanity towards the people involved (Vasilevich and Jaaskelainen 387-405). Another way economics mainly differs in its goal and methodology from human right doctrine with an aim of protecting interests regarding welfarism, compensation and utilization of resources (Vasilevich and Jaaskelainen 387-405). 1. What is the right to an adequate standard of living? What does it include? Are there any exclusion? The right of adequate standard of living refers that one person should have sufficient amount of food, clothes and

Resume Revision Essay Example for Free

Resume Revision Essay FINANCIAL ANALYST Goal-oriented, Financial / Business Analyst with experience in Residential and Commercial Lending. Quickly learns new tasks and adapts to a changing environment. Solid leadership skills, pursuing a career with a well-established company in the commercial lending industry. Earned a solid reputation for being diligent, hard-working, and detail-oriented. Excellent verbal and written communication skills; solid command of the English language. Demonstrates in-depth knowledge of banking systems and providing clientele with business expertise in specialized loan application processing, booking, and servicing systems. Functional Areas of Expertise Personal Assets Records Document Management Credit Analysis Contract Administration Financial Revenue Residential Mortgages Real Estate Financial Analysis Report Management Loan Processing Commercial Lending Office Management Customer Service Excellence   Highly Organized Detail-Oriented Efficient / Creative Hard Working / Reliable Self-Motivated Team Player / Positive Attitude Results Oriented Excellent Time Management Skills Excellent Communication Skills Crisis/Problem Resolution Skills Excellent Interpersonal Skills Fluent in English Spanish PROFESSIONAL EXPERIENCE Bank of America, Waltham, MA 2006-Present Collateral Loan Administrator II / Booking Coordinator Conducts credit and financial analysis and prepares summaries to determine credit-worthiness for commercial loan customers. Reviews loan documentation and determines if loan transactions are ready for AFS processing. Effectively resolves issues arising from the loan packages and ensures all transactions are prepared for funding. Expedite any loan disbursements and advances such as wire transfers, debits or credits to DDA accounts. Process check requisitions for recording fees. Accurately files Collateral Lien documentation including UCC’s, Mortgages or Deed of Trusts, Life Insurance Assignments, Vehicle Titles through Ilien submission of UCC-1. F. Forwards documents directly to the pertinent Registry of Deeds for recording. Implements exception tracking and standardization of collateral files, maintaining control of bank collateral. Inputs loans on the banks system of record, ACTION and AFS. Responsible for data accuracy and timely completion of the booking and the collateral process. Performs research and collaborates with line partners regarding loans. Maintains Real Estate, Letters of Credit, Business Banking and Commercial Banking deals. Leader Mortgage Company, Arlington, MA 2004-2006 Senior Loan Processor Reviewed and underwrote first and second mortgage loans approved by DU. Complied with Investor’s Underwriting Guidelines by assigning and signing off on conditions. Prepared 20 to 30 loans for closing from the company’s monthly pipeline adhering to company deadlines. Researched and gathered required information to process and complete loan files. Analyzed documents to ensure accuracy and compliance with existing underwriting guidelines. Continue†¦page 1 of 2 YENNIFERT ADRIANZA Page Two PROFESSIONAL EXPERIENCE (Continued) Leader Mortgage Company, continued†¦ Prepared loan application packages, including Truth in Lending, Good Faith Estimate, and all necessary disclosures. Ordered and reviewed appraisals to ensure compliance with DU and Investor’s requirements. Conducted credit analysis and DU’s for loan applications. Citizens Mortgage Corporation, Woburn, MA 2003-2004 Assistant Loan Officer Identified and assisted prospective clients in the loan application process. Verified applications and approved loans utilizing Loan Soft in collaboration with clients during and face-to-face interviews. Prepared pre-approval letters and loan packages for qualified candidates for Residential Mortgages with products such as Soft-Second, FHA, MFHA, Conventional 30, 15, and 20 year Mortgages, Acorn, Aurora (Adjustable Mortgages), and all programs ruled by Fannie Mae Guidelines. Boston Federal Savings Bank, Burlington, MA 2001-2002 Investor Loan Specialist Maintained and serviced Investor Loans such as Freddie Mac, Fannie Mae, and other outside Banks, and internal Home Loans. Performed excellent customer service and prepared monthly reconciliation of investor accounts. Trained new employees, and prepared daily reports required by Freddie Mac. State Street Bank, Boston, MA 2000 Loan Administrator Maintained collateral records for bank loans and performed system to system and cash reconciliation on a daily basis. Calculated clients’ monthly payments to match the custodian bank’s records and company records. EDUCATION BOSTON UNIVERSITY, Boston, MA Master of Science in Administrative Studies, 2004 Concentration: Financial Markets Institutions NORTHEASTERN UNIVERSITY, Boston, MA Bachelor of Science Degree in Business Administration, 2001 Concentration: Finance COMPUTER PROFICIENCIES Microsoft Office†¢ Outlook Email †¢ ACTION †¢AFS †¢ Internet FDES †¢ BA Direct†¢ Ilien†¢ Calyx Point †¢ DU †¢ Empower Datalink †¢ Bankers Window†¢ Mortgage Links (for Fannie Mae Loans)†¢ Microsoft Project Midanet (for Freddie Mac Loans) †¢ AS 400 †¢ Project 2000

Fate of the Passionate in Virgils Aeneid Essay -- Literature

Virgil’s The Aeneid, to this day, remains one of the most influential epics to ever grace the merciless limitations of manuscript, inspiring, in pop culture as well as literature, an onslaught of themes, mythology, values, and the general sense of what a hero must be-or do- in order to overcome the obstacles of the gods and man. Written somewhere between 29 and 19 BC, consisting of twelve books (although never completely finished), The Aeneid takes us through the turbulent journeys and prophesied triumphs of Aeneas, a warrior and man bound by piety and destiny. Like usual, in every great epic, there are many battles: heads gashed open and gore galore; however, to say that this master piece is just for men would be atrocious, considering that Venus, Aeneas’s mother (the goddess of hunt, extremely beautiful), plays a major role in the book from beginning to end, but, although women are portrayed as a symbol of strength (most of the time, at least), one cannot ignore the invocation to the muse at the very beginning: â€Å"I sing of arms and of the man† (3). Through the wars, travels, monsters, and grief that awaits our protagonist, I feel that the relationship between Aeneas and Dido, the queen of Carthage, holds special relevance in my life, for I have loved and lost as well, but one thing may surprise you, I have seen it through the eyes of Dido, not Aeneas. Fortunately, for me, I didn’t have to sacrifice myself, but I did learn to love, relish it, and then, sadly, let it go. Early in the beginning of the poem we see Aeneas, surrounded by blood thirsty Greeks, trying to save his family-fighting as well-and, after an apparition of Hector pleas with him to leave, eve... ...er allowing his life to interfere with his destiny, if indeed he truly believed in it, for judging by his master piece, I must simply believe that he, in all of his expert wisdom on battle and virtue, failed to understand the complications of love and passion. As a man who has lost much, constantly pondering the ambiguity of love, I cannot deny that the road to happiness is a long, uncertain path, but, just like my loss of companionship, I can’t help but to think what would have happened if Aeneas would have just forsaken his path and cradled Dido until the grave, yet one cannot deny the fate of passion, in all of its uncertainties and unseen truths. Works Cited Virgil. The Aeneid. London: Penguin, 1991.

Noram Foods

Noram Foods Noram Foods is considering changing their current policy on package weight standards. The current policy states that 95% of packages are to be greater than the stated net weight. However, management believes a more accurate control policy could reduce costs for Noram foods while insuring net weight does not fall below the stated amount. Current issues: Specifically regarding the pre-cooked cereal line Noram Foods has initiated the 95% weight policy to ensure stated weight specifications are met.This relatively high percentage is due to increased regulations, undeveloped technology, and negative consumer response towards under weighted packages. This has motivated Norman to establish reputability by choosing this control policy. Additional considerations include: * Addressing flexibility of a 95% standard * Updated, precise technology is expensive – What is the ROI? Is there on marginal value added? * Keeping norms within government specifications * Preservation of positive company reputation Lower product deviation without falling under stated weight * Overweight packages creates higher cost and decreased profit margin * Underweight packages leads to consumer and governmental reaction and inefficiency due to under-utilization of capacity Current Policy Analysis Option 1: Keep Current Control Policy(=95%) With Option 1, Norman Foods will be able to maintain the 95% weight policy and seek cost reduction in another area to increase their profit margin. Potential Cost Reducing Opportunities: * Reduce the rotation schedule of control operators – i. . rotate every ? day instead of every ? hour * Leads to improvement in efficiency due to less shifting of human resources * Increased total output * Mid-shift change could assist control operators dealing with redundancy * Seek possible technological improvements with the weighing instruments * Decrease inefficiency Potential Consequential Issues: * Probable high turnover rate to due mundane * Co uld led to an increase in HR costs due to recruiting and training new people Option 2: Reduce current standard (< 95%) Graph 1 Retrieved from: www. ublicecon. com With Option 2, Noram Foods would be required to test and analyze various percentage points below the current 95% standard and, as Graph 1 demonstrates, doing so until an equilibrium is achieved between costs incurred and control not falling below LCL. Possible Consequential Issues: * Reducing the current standard would result in a decrease in standard deviation * Increased risk of falling below the lower control limit * Additional problems may be created * Additional value through cost reduction is added through the rectification of arising issues.Our Analysis Moreover, the company shuts down the operation when outliers fall below the LCL. However, when the process produces outliers that are above the UCL, the machine continues to operate. Noram Foods should develop a cost/benefit analysis to conclude at what level of uppe r outliers creates excessive costs. Based on Exhibit 4 that concerns the Consumer Packaging and Labeling Act, Noram Foods should have a warning system that signifies that the package has exceeded its required tolerance level of ~7. 5 grams. This will reduce unnecessary cost.The operator working at a particular station should be in charge of making sure the weight is within control limits. The company should create incentives to keep control operators motivated while performing these mind numbing tasks. We propose that for every year that a control operator completes their processes while staying in the specified range, they receive personal recognition from the company. This could take the form of an award or plaque offered by the manager. The added incentive can increase employee productivity and moral, thereby reducing turnover.

Laser corrective vision surgery

Clarity of vision depends upon how well cornea and lens permit rays to fall on to the retina on cones and rods. Light rays refract and bend on to focus on to the retina to form a clear image. There are two photoreceptors cones (which color sensitive) and rods (which is dim light sensitive). These send signals to brain though optic nerve. If the shape of the cornea is abnormal light does not fall properly or proper image is not formed on the back of cornea. (Fletcher, 2007) This is called refractive error. This can be corrected by refractive surgery. Refractive errors include myopia (nearsightedness), hyperopia (farsightedness), astigmatism (an irregularly shaped cornea which causes blurring), and presbyopia (similar to hyperopia, a condition which causes the lens to harden). Refractive eye surgery helps to reduce or eliminate a person's dependency on eyeglasses or contact lenses. (NYP, 2007) There are several types of refractive surgery; proper diagnostics can only determine which is needed by whom. It can well be stated that â€Å"compared with surface ablation, LASIK results in earlier and faster improvement of uncorrected visual acuity, and has less (or almost no) postoperative discomfort, improved stability, and predictability.† (Agingeye, 2007) At the same note it can also be stated that â€Å"with LASIK, however, the risks of flap-related complications (wrinkles, debris, folds, buttonhole, and diffuse lamellar keratitis) may be associated with the creation of the lamellar flap.† (Agingeye, 2007) Precautions of laser correction surgeries are 1)  Ã‚  Ã‚  Ã‚   Eyes should be healthy 2)  Ã‚  Ã‚  Ã‚   Patient should be adult 3)  Ã‚  Ã‚  Ã‚   Stable vision for a year or so. 4)  Ã‚  Ã‚  Ã‚   If pregnant surgery should be performed on after evaluating the shape of corneas. 5)  Ã‚  Ã‚  Ã‚   Should not have Degenerative or autoimmune diseases. (Allaboutvision, 2007) Some of risks in LASIK are 1)  Ã‚  Ã‚  Ã‚   Some patients lose vision 2)  Ã‚  Ã‚  Ã‚   Some patients develop debilitating visual symptoms. 3)  Ã‚  Ã‚  Ã‚   irregular astigmatism, which can decrease the corrected vision 4)  Ã‚  Ã‚  Ã‚   corneal haze or glare 5)  Ã‚  Ã‚  Ã‚   overcorrected or undercorrected vision 6)  Ã‚  Ã‚  Ã‚   inability to wear contact lenses in the future 7)  Ã‚  Ã‚  Ã‚   loss of the corneal flap, requiring a corneal graft 8)  Ã‚  Ã‚  Ã‚   scarring 9)  Ã‚  Ã‚  Ã‚   infection (Roberts, 2007) 10) vision loss 11) develop severe dry eye syndrome 12) Irregular Astigmatism 13) Keratectasia 14) Night Vision Problems or Night Glare and Halos 15) Central Islands 16) Epithelial Ingrowth Diffuse Lamellar Keratitis (DLK) (Banerjee, 2005) Lasik has its benefits too. It is performed under a protective layer of corneal tissue. As a result, there is less surface area to heal, less risk of scarring, less risk of corneal haze, less postoperative discomfort, less postoperative need for medications, and vision returns more rapidly, often within a day or so. It can an also treat a higher range of vision errors. (Grochmaleye, 2007) One testimony to this is available from the US military. It is stated that â€Å"the U.S. military also has adopted widespread use of refractive surgery including LASIK to decrease reliance of troops on artificial lenses or eyewear as evidenced by the more than 16,000 U.S. Army personnel who underwent refractive surgery from 2000 through 2003. Studies of these outcomes showed that 86% achieved 20/20 or better uncorrected vision and 98% achieved 20/40 or better, which legally is considered good enough for driving without eyewear or contact lenses.† (Allaboutvision, 2007) Some Statistics are in this context can be stated as follows: Patient Results Three Months After Treatment Procedure 20/20 or Better 20/40 or Better LASIK for myopia 42.0% to 84.8% 76.8% to 99.4% LASIK for hyperopia 48.8% to 58.3% 93.4% to 98.3% PRK for myopia and hyperopia* 67% (approximate) 95% (approximate) (AAO, 2007) In conclusion it can be stated that the method has both positive and negative aspects. It should be remembered that the use of laser was approved by the FDA’s Medical Devices Advisory Committee in the context of the Ophthalmic Devices Panel and the effectiveness and safety was proved with the help of various clinical studies. (FDA, 2007) The FDA evaluated several case studies on the method and after analysis of 1,013 eyes LASIK performances that was carried out in thirteen centers of medicine over the period of half year it was found that â€Å"of the 1,013 eyes treated, 92 percent were corrected to 20/40 or better and 47 percent were corrected to 20/20 or better without glasses or contact lenses.† (FDA, 2007) However, in accordance to FDA it could be stated that â€Å"short-term side effects included pain (for 24 to 48 hours), corneal swelling, double vision and light sensitivity. In some patients these effects lasted for several weeks.†(FDA, 2007) Thus this could be termed as a well tested process but it needs more time and application to become a complete water-tight method. It could be stated that more work on the subject is necessary. References: American Academy of Ophthalmology; (2007); Ophthalmology Report 2007; Sydney: Allied Publications Allaboutvision; (2007); Lasik Criteria; allaboutvision.com; retrieved on 10.02.2008 from http://www.allaboutvision.com/visionsurgery/lasik-criteria.htm Allaboutvision; (2007); Lasik complication; allaboutvision.com; retrieved on 10.02.2008 from http://www.allaboutvision.com/visionsurgery/lasik_complication_1.htm Banerjee, D; (2007); Details from Medical Journals of AIIMS; New Delhi: AIIMS Fletcher, R; (2007); Medical Principals: Beliefs and Knowledge; Believing and Knowing; Dunedin: Howard ; Price Grochmaleye; (2007); Lasik benefits; grochmaleye.com; retrieved on 10.02.2008 from http://www.grochmaleye.com/lasik_benefits.html

The Modern Rules of the Memo (With Examples)

The Modern Rules of the Memo (With Examples) Whether its called a business memorandum, memoranda, or memo, it is a common form of business communication when the information to be disseminated is informal and not private. According to Business Etiquette for Dummies, 2nd Edition, If you have something confidential to communicate, dont do it in a memo.The purpose of your memoMemos are the typical form of communication used within companies and organizations. Most will be limited to a few paragraphs, but some memos may be longer, depending on their purpose and messaging.In general, a memo is used:to inform others within the company on changes in policies, directives, or procedures.to announce changes in leadership, management structure, team divisions, or workflow.to disseminate information pertaining to meetings and events held within the organization.to introduce new employees, divisions, clients, etc.The format of your memoThe most typical format of interoffice memos is as follows:Heading: (usually MEMORANDUM or MEMO in all cap s, centered, although this format is not required and can vary based on organizational style guides.)To: (Who or which department gets it)From: (Who or which department sent it)Date: (When it was sent)Subject: (Briefly, what its about)(A line generally separates the header from the content, as shown above.)Your introductory paragraph should quickly orient the reader to what the memo is about and how it pertains to them or their department. It should be written succinctly, with as few words as possible to convey the needed message. The rule of thumb is tight, informative sentences.For the body, here are a few pointers:If there are tasks that need to be completed related to the subject of the memo, those can be detailed in the body of the memo.Keep in mind that bullet points are a great way to present most information in a way that can be easily scanned and understood by the reader.Its easier for the human eye to read bullet points than long, overly complicated paragraphs.Include the important details but if there are complex details involved, direct readers to another document (a memo is not really the place for that).Memo example 1MEMORANDUMTo: All departmentsFrom: Dan Lumberg, CEODate: October 1, 2018Subject: Internet use on company timeThis is to remind all employees that Internet use on company time is prohibited. Please refrain from checking your personal email, social media accounts, or messaging platforms while on the clock, unless it is on your break time or lunch time.As noted in the employee handbook, section 2.4., all employees are responsible for:Using on-the-clock hours for company projects only.Limiting their online interactions while on the clock to clients and fellow employees within the company.Applying their break or lunch-time hours to any time spent reading personal email, personal social media accounts, or messages sent for personal use.As always, we appreciate the time and effort you put into all that you do at XYZ Corp and trust that our employees will maintain professional standards at all times while on the clock. If you have questions or concerns about these company policies, please direct them to Megan Smith at ext. 1208.Best regards,Dan Lumberg, CEOMemo example 2MEMORANDUMTo: Executive assistants, all departmentsFrom: Jon BeakerDate: October 1, 2018Subject: Attaching cover sheets to all outgoing faxesIm sending this memo to inform you of recent changes in company procedure related to faxes sent out. We have a new standard cover sheet (Form 12E) that should be used in all outgoing fax transmissions and the old one (Form 12D) should be recycled or discarded.The new cover sheet includes our new company address, along with a legal statement that is required to be attached to all outgoing fax transmissions. Without the use of this new cover sheet, we run the risk of falling out of compliance with our legal directives.This might seem like a small matter but I assure you, it is extremely important. I suggest that you immediately recycle or discard all the old fax cover sheets to avoid confusion. If there are any questions, please contact me at extension 101.Best regards,Jon Beaker

Whom Can I Pay to Write My Research Paper Online

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Web-Based Distance Learning Project Assignment Example | Topics and Well Written Essays - 1000 words

Web-Based Distance Learning Project - Assignment Example 29 Oct 2007 A Business Model with ERD and normalization. 5 November 2007 Design logical database design & development. 19 November 2007 Testing business rules and data integrity. 10 December 2007 Interim Report 8 January 2007 Interface Design and form development. 22 January 2007 Trigger design and implementation. 4 February 2007 Testing and validating the trigger codes of different units. 18 February 2007 Report requirements and design. 4 March 2007 Physical database design 18 March 2007 Final system documentation & user manual. 4 April 2007 Margin for any contingency 5 April 2007 - 15 April 2007 Final Report 24 April 2007 Live demonstration. The presentation should demonstrate the most interesting and attractive implementation features and functions of University Information System. 5 May 2007 RESOURCE REQUIREMENT: Following are the resource requirement for this project: Hardware Requirements: The hardware requirements for this project are as follows: Processor (atleast Pentium III, 733 MHz) RAM (the minimum RAM requirement is 128 MB. However, the RAM of 512 is recommended) Hard Disk (The required capacity of hard disk depends on the amount of data to be saved. But on minimum side 40 GB hard disk is required) LAN Card or Modem is also required. Besides, the general accessories of a standard PC will also be required. The university will not be required to arrange for these requirements. Software Requirements: The softwares required for this project are: MS Access - this is required for the actual development of the database. MS Visio - this is required to develop the logical diagram / model for the structure of the database MS Word - this is required for the documentation purposes Macromedia Dreamweaver - this is...The concept of distance learning was still there even before the intervention of technology in the field of education, but it gained momentum, when technology was applied to make the system of distance learning more effective. As a result of this intervention, distance learning has now become one of the most prominent areas of education and learning, where the application of the technology is at its peak. Furthermore, the more technology is applied in right direction, the more distance learning will get popular. This project would be yet another step into that progress. The outcome of this project would be an MS-Access based Tutorial database. As tutorials are major source of learning for distance learners, thus this product will be helpful to them to a great extent. The aim of this project is to develop a database of tutorials for the distant learners. This database tutorial is a web-based tutorial. The user of this database will be provided with the user interface in order to fetch the information through queries and add, edit or delete the tutorials. A reporting module will also be added into the database. Besides, there are some other technical requirements too. Such requirements include the internet connectivity, the relevant drivers required for the database and its cross platform interaction with the web based front end.